Project Proposal: Analysis/Solutions:

 Proposing solutions to this problem that would album sales rise higher than what they are is for artists to market their albums better to their fans. In society today people look for convenience and downloading the music they love straight to a mobile device fulfills this want. So one solution I bring to discussion is how they market their CD. One way to market the artist’s albums better is to get the fan to buy their album by adding hidden tracks to the album or tracks only released on the album. I have personally bought many albums because of this feature. Another way is to add promotions to albums. When I have bought an album of my favorite bands sometimes they will have a free subscription to their fan club or a free promotional item. These types of marketing skills could help album sales rise. Media is also a huge part of marketing and when you think about when you’re watching TV or on the computer ad’s or commercials for albums are not as common as ad’s for IPhone’s or Blackberry’s. If artist’s marketed their albums with promotions or hidden tracks on online sites or as commercials fans might buy albums versus media through their mobile devices.